About Laura Frecon
I believe what you wear has the power to shape perception — your own and the world's. My work is about helping people inhabit their most authentic selves through the language of clothing.
Bringing Stories to Life
For over two decades, Laura has shaped visual narratives that explore how identity is expressed through clothing. Her work has always been rooted in understanding character — who we are, who we're becoming, and how what we wear helps bridge that space.
What began in costume design evolved into a broader study of transformation — not just for actors on set, but for anyone seeking to feel aligned with their truest self. Every collaboration begins with curiosity: discovering the nuances of personality, lifestyle, and aspiration that deserve to be reflected in one's wardrobe.
Laura believes that great style is storytelling at its most personal. It's not about performance — it's about presence. Each detail, each texture, each line serves a purpose.
The Art of Visual Identity
The Character Development Method
After years spent shaping the visual identities of characters on screen and stage, Laura has refined a creative philosophy rooted in one idea: style is character in motion.
Every fabric, silhouette, and detail communicates who a person is and who they aspire to be. Laura approaches each collaboration with that same cinematic lens — blending intuition, proportion, and narrative to craft wardrobes that embody confidence and authenticity.
This process isn't about reinvention. It's about revelation — uncovering what's already there and expressing it with clarity and intention. Together, you'll define a visual language that reflects your truest self and the story you want the world to see.
What I Bring to Your Journey
Creative direction and visual identity expertise drawn from decades designing for film, theatre, and luxury clients
A storyteller's perspective that translates emotion and purpose into wardrobe design
Global relationships with luxury brands and artisans cultivated through years of creative collaboration
An editorial eye for proportion, texture, and detail that transforms the ordinary into the extraordinary
Recognition & Awards
Emmy Nomination
Outstanding Period Costumes for Queen Charlotte: A Bridgerton Story